High-profile predicting this Martha · ;Marceau sales growth is expected to more than 400% ,break through 800000000 yuan .Clothing B2C enterprise also reflects the strong financing ability suction gold .
Mcglaughlin appears on the market in the beauty ,to become China first unit ;Martha · ;Marceau completed the second round of financing ;having finished total close to $60000000 in the third round of financing ;VANCL completed $100000000 in financing the fifth round .
Martha · ;Marceau ,VANCL such as brand choice raise or enlarge an army ,and expansion of the site .And dress B2C also attracted more entrepreneurs insane .Former VANCL assistant president Xu Xiaohui have been released its own brand of apparel B2C ,site will soon on-line operation .
By the former Joyo assistant president Li Jing and former VANCL vice president Zhang Xiaojun to create clothing brand into the lattice B2C fashion ,this year just on a month ,on average ,100000 pageviewsresult .
No wonder the Jingdong Mall assistant president Liu Shuang also said to be in the mens B2C domain .In fact ,hot clothing B2C market ,also attracted including the lining ,Jack · ;Jones and other traditional clothing brands .
Achieve success and win recognition and has electronic commerce gangster had reprogrammed in the field of clothing clothing vertical action :Jingdong Mall to buy clothing B2C website Chihiro network ;dangdang.
com also revealed in this year launched its own brand of clothing trend .To this, was the founder of the Joyo ,VANCL CEO old said ,the book industry of wool interest rate is too low, only 1 /5for clothing.
From look on the potential market scale ,entity book market size is not more than 100000000000 yuan,clothing for $200000000000 .So it bosses are in the field of clothing &ldquo ;inserting a &rdquo ;the care and thought .
Summer heat win industry &ldquo ;&rdquo ;the summer with the B2C industry, including apparel online shopping continues to expand the scale of the whole animal ,with flow ,such as mobile Internet industry showing explosive growth ,recently lush summer .
There is a demand there will be supply .Garment B2C strong epistasis ,is likely to change Chinese people shopping for clothes of traditional habit .Mouse ,keyboard ,mobile phone ,clothing B2C will be the user portable dressing room and store .
Savvy business have been playing a variety of ideas ,attempting to capture the user .According to the China Internet Network Information Center ( CNNIC ) the latest statistical report shows ,up to the end of 457000000,our country netizen dimensions ,mobile phone netizen is achieved 303000000 .
Ai Rui Advisory predicts, to 2012 our country mobile electronic business users will be close to 250000000 .China business research center data show that last year ,China mobile electronic commerce physical transaction size already exceeded 2600000000 yuan ,grow 370% compared to the same period .
Most attract sb. is, the network shopping user annual growth of 48.6% ,is the fastest growing application user .The above data indicates that the more economic activity into the Internet era ,mobile Internet is considerable contribution .
It is reported ,chasing &ldquo ;mobile room &rdquo ;,VANCL took the opportunity to launch mobile phone and mobile phone client VANCL product ,March in a large-scale mobile electronic commerce market .
And before long ,Jingdong Mall has officially released the apple iPhone client software .Previously, dangdang.com ,Amazon net also choose a layout of mobile electronic commerce .Autumn 18000000000 yuanfruitful autumn entrepreneurs and industry chain partner to clothing B2C energy is what ?As the Chinese garment industry &ldquo boss &rdquo B2C ;;,VANCL development speed seems to be a successful precedent .
VANCL data provided in the first year of its establishment in 2007 ,business income is 1120000 yuan,in 2008 rose to 300000000 Yuan,broke through 600000000 yuan 2009 ,sales in 2010 reached 2000000000 yuan.
Vintage is a high-profile said ,&ldquo ;I think ,also can increase sales in 2011 200%,achieve 6000000000 yuan &rdquo ;.In contrast to other industries such as household appliances ,books market segments ,Analysys for data display ,2010 costumeB2C market growth trend of relatively more robust, in which the vertical platforms, VANCL ,Mcglaughlin continued growth in market share ,respectively 1.
4% and 1.1% .Taobao Mall ,Dangdang ,Jingdong ,Amazon and other comprehensive platform for the apparel business gradually .While Ai Rui Advisory data shows ,Chinese clothing B2C online shopping market in recent years, the growth is rapid ,year growth rate reached 99.
8%, significantly higher than the overall clothing online shopping market (including personal trading ) growth rate .Ai Rui Advisory analysis, Chinese online shopping market characteristics and potential ,protection of the clothing B2C will still maintain high speed growth ,is expected in 2012 trade sizeis expected to exceed 18000000000 yuan .
Winter can survive through the &ldquo ;&rdquo ;winter ?Even the much better clothing B2C ,but devoted enthusiasm does not represent the harvest security .Nearly two years, B2C order conversion rate rising trend still is not obvious .
How to do well the brand awareness ,improve order conversion became garment B2C enterprises face an important issue .Analysys International data showed 2010,clothing industry apparel brand advertising amount increase compared to the same period 83.
9%mad again ,upgrade .I dream of ,bazaar and nine luxuries become 2010 clothing apparelindustry brand advertising before three .The message says ,VANCL continue this year increased advertising budget to $1000000000 .
The advertising industry rises in price has also become a trend ,as a result ,brand promotion ,advertising and other &ldquo &rdquo ;burn ;behavior is not the general enterprises can bear .
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,make the manufacturer sales promotion in return quality has been more brutal requirements .A few years ago on the huge advertising and online shopping has a clothing enterprise PPG at the end of 2008 down,could not survive the winter through the &ldquo ;&rdquo .Garment B2C again flourishing ,but who do not want to repeat the mistakes of PPG .
Source by the beats by dre relate article：
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