Moncler Down Jackets[ Recommended ] Secret of America's most famous online shoe retailer Zappos

shoes online can be a happy ultimate experience? This is how possible?
Alexander Rajat Jacobs / Man Express reporter Liu Zheng / compiler does not actually sell shoes
understand the shoes
in Henderson, Nevada City, America's most famous online shoe retailer Zappos headquarters, 卡特丽娜雅 Germany Khodorkovsky as the company's 350 customer service staff to answer customers are playing one of to telephone complaints. Live in the city of Aurora, Colorado middle-aged women want to change a pair of sports shoes Susie, because she bought a pair of too tight to wear.
Katrina everything arranged: a UPS return label, a pair of bigger yardage new shoes, free shipping, that is up tomorrow. Susie shouted excitedly: And Suzy is very excited: She turned her head and said to me: He said he wanted to promote a cheerful spread network. He said to me: I asked him what brand of shoes, he was somewhat at a loss, replied: When he referred to He is a computer science graduate,Moncler Jackets, has worked at BBN Technologies, a software engineer. Zappos shoes from other areas began to expand: handbags, clothing ... However, he also nothing of these things true love, American women generally enjoy the Mr. Tse founded the company a great success, the original creation of sub-brands like Amazon and Zappos competition has also changed his mind, in July 1000 offered to buy the company's shares (worth $ 790 million) plus $ 40 million terms of cash acquired Zappos company.
most decent process of purchased shoes in bright, show the exhibition in the carpet shop, the sales are usually male (why in the United States for the formation of this tradition, people do not want to think about), they carefully from Remove shoes tall shoe pile, knelt down, put hand to the ladies, and is quickly filled in a single collection. There are still people think of department stores in the senior pair of shoes or designer shop is a pleasure. However, Zappos and its peer companies (shoes.com, heels.com and Gap's piperlime.com) is the process of purchasing shoes from the store to the consumer's home. Zappos policy of , waiting to send people home to express our disdain of those shoes removed.
network, including Amazon, many companies do not like to use real people to provide service, Zappos did the opposite, they are set free customer service phone, allowing consumers to call. The company paid, but not limited talk time, and sometimes calls into complaints by the goods psychological counseling. July 5, 25-year-old female service staff Buli Ni Brown calls for a pass up to 5 hours 25 minutes and 31 seconds of the phone, setting a record of Zappos. East Coast of the United States call for a woman customer called, and her Masai On a call back to record more than 4 hours, there is a perception of barriers to women's call,UGG Sale, she sometimes feel their feet.
fact confirmed that the marketing strategy at least to some extent effective. The first half of 2009, the U.S. retail industry is not really a good day, however, buy shoes in the U.S. online users are spending more than last year by 20%, while the chain of shoe stores, department stores, shoe sales in a single room is decreased by 11%. In 2008, Zappos sales totaled more than $ 1 billion. Of course, because of their liberal return policy, especially, net sales of only $ 63.5 million. Net operating expense, net profit was $ 10.8 million. This is why Mr. Xie side keeps saying not to deal with Amazon to talk about money, while they dropped into the special care of the capital's why.
happy philosophy
headquarters in the city of Henderson, in addition to sample a little bit of shoes, you do not see what the company is sold. All goods are from Sheffield, Kentucky Adams, a huge warehouse Honeywell issued, the warehouse has 830,000 square feet large, with dozens of robots inside the shuttle. To visit the headquarters of the people here who are kind of thrown, cheerful spirit expressed surprise,Moncler Down Jackets, joy and love here is simply utopian. All employees are cordial greeting to you, there are a lot of free food, also open the door for you in good faith. The hall is decorated with Christmas lights, and when I went to is summer. Foreign staff to feel air coming out here is not air-conditioned, but amphetamine stimulants. I took a shuttle visit, the driver told me that the atmosphere here too optimistic (He is a bully.
Zappos in the company's name comes from the Spanish term for shoes - zapato. It was founded in 1999, was the first wave of Internet gold rush period, founded by Nick gentle Maughan, Mr. Xie is a year later added to the. Xie graduated from Harvard with his classmates Al Fry Delin (Lin Zappos is now second in command - Chief Operating Officer) carried out a network advertising company, in 1998 their 65 million to 200 million U.S.
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